7-Eleven Launches Private-Label Beer

7-Eleven Launches Private-Label Beer

Food 7 Eleven Suds
For those times a Slurpee and Slim Jim just won’t take the edge off.

Sold in Lite and (the higher-alcohol-content) Ice varieties, “Game Day” will be sold in both 12 and 24 oz. cans and retail for $6.99 to $8.99 for a 12-pack, and $1.49 and $1.89 for a single.

“American beer drinkers are seeking great-tasting beer at an affordable price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages in a statement. “Even more so in this tough economy, they’re looking for value and ways to make their dollar go further. Game Day satisfied two of a beer drinker’s interests by offering a premium lager beer at a below-premium price.”


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