“Mad Men” Barbie Dolls Launch

“Mad Men” Barbie Dolls Launch

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Mattel has purchased the licensing rights to design a collection of Barbie & Ken dolls patterned after series protagonist Don Draper and three characters from the critically-acclaimed cable
series. The featured dolls –- Draper, his wife, Betty, and colleagues Roger Sterling and Joan Holloway – will be priced at $74.95.

Mad Men Barbies are set to go on sale this summer — just in time for the fourth season of the AMC series.
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